About Inecto
History
Inecto was launched into South Africa in 1947 from UK family owned company called Rapidol. By 1960 Rapid No 1 and 1.5 cemented themselves as the largest sellers as Ethnic consumers wishing to have deep black shiny hair switched into the brand.
During the 1970’s as black consumers flirted with the Afro hairstyle they sought to colour their stunning hair black, Inecto was at the forefront and launched two more up-market crème variants. The first was Inecto Super Black being the first hair colourant to depict a beautiful black female model on the pack with stunning black Afro. The second was called Crème Black depicting both an Indian male and female models. This was a first for South Africa with hair colour packs depicting different race groups on pack and was an instant hit as our target market were clearly defined. Inecto remained at the forefront of ethnic hair colourants in SA and demand was unprecented.
By late 1990’s Black American TV stars were seen with an array of different hair colourants from browns to reds and this ignited a desire within the local population to experiment with different hair colours other than black. Inecto introduced a range of 10 Colours in a 50ml crème formulation between 2000-2004 and very quickly took the lead in hair colouring.
With huge growth and demand from consumers Inecto launched its premium range in seven different colours called the Inecto Plus range. This sub-brand is targeted at the young fashionable urban chick female. The introduction to improved hair dye has been an on-going process as in 2007 they launched INECTO Henna. INECTO Plus Highlights with growing demand from the consumer another sub-brand was launched. The most recent innovation that is going to be popular with those who enjoy changing hair colour as and when they please when relaxing, INECTO Semi Permanent, has hit the shelves. The brand has now over 14 million satisfied users in the sub Saharan Africa in the markets. This brand is well known as a tried and trusted quality product. The company grew and it was bought over by successful and world-renowned in 2007, Godrej a multinational based in India.
Commitment
Inecto South Africa is dedicated to supporting children in South Africa by providing scholarships and bursaries to children affected by HIV/Aids through the official Aids publication, the “Informer” newspaper.
Inecto ventured into the exciting world of colour in 2000, and today is the leading supplier of hair colourants in South Africa with exciting hair colours to suit your every mood.
And adding colour to the lives of African consumers.
Mission
We aim to maintain our position as the leaders in the hair colour market in Sub Saharan Africa. We pride ourselves on providing excellent quality products to add to superior stakeholder values. We strive to be consumer centric and a learning organization.
